Musical.ly users opened their phones to a surprise today since they found the app replaced with a brand new logo and name: TikTok. The app was acquired by Chinese company ByteDance in November 2017, which utilized Musical.ly into their own TikTok app today. Existing Musical.ly users have already been migrated over to their new TikTok accounts, that have been updated with a brand new interface but still retains the core feature of both apps: short-form videos as much as 15 seconds.
Teen karaoke app Musical.ly, that have just reached a milestone of 100 million monthly active users, is part of ByteDance’s larger strategy to break into the US market. Inside the first quarter of 2018, tik tok fans was the world’s most downloaded iOS app, according to a written report from US research firm Sensor Tower. TikTok will stay a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe in the form of the “Karma’s a bitch” makeover meme that went viral earlier this season, or news of Peppa Pig getting banned through the platform due to her status as a “subversive gangster icon.”
Some Musical.ly users are welcoming the changes, and some are debating how to identify themselves going forward: musically is now “tik tok” having said that i will be a muser. not just a clock. With Vine successor v2 “postponed indefinitely,” TikTok may seem like the closest thing we’ll be able to having Vine back. But although Musical.ly and TikTok both are platforms for sharing 15-second videos, TikTok will be missing a crucial part from the Musical.ly history, that was built on teens lip-syncing and dancing to music. All of the features to create karaoke videos continue to be there, but rebranding the app with a brand new name and forcing the previous Musical.ly users to migrate to a different platform is actually a move that may alienate the first community. It’ll be up to the teens to determine whether TikTok’s popularity in China will translate to success in the united states.
The newest app will retain the most common attributes of both platforms and existing users could have their account, content and fan base automatically migrated towards the new TikTok app, that can possess a new logo and interface. The newest app includes upgrades such as a “reaction” feature which allows users to react to friends’ videos right from the phone and enhanced creative tools, the organization said in a statement on Thursday.
“Musical.ly recently reached a brand new milestone of 100 million monthly active users and we are excited to enter into a new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is a natural fit because of the shared mission of both experiences – to make a community where everyone could be a creator.”
TikTok is really a short-video sharing platform where users can view and produce quick videos using music, stickers and animations as effects. It had been the most downloaded non-game app in the Apple app store globally inside the first quarter of 2018, reaching 45.8 million downloads, according to Sensor Tower, the San-Francisco-based mobile app research firm. The China ydpfbm of TikTok, called Douyin, will always be being a stand-alone app.
Along with the new app, TikTok is launching a series of new creator programmes to provide users with technical support, performance insights and assistance with growth strategy. It is additionally launching a whole new safety centre, “to build an online experience that feels safe and welcoming,” according to the statement.
Most favored iPhone app Tik Tok hits 150 million daily users in China. Although messaging continues to be the dominant activity in China on mobile, users have more than tripled how much time they spend watching short videos during the last year, based on the China Internet Report co-authored by the South China Morning Post, Abacus and 500 Starups.The quantity of monthly active users for brief video apps in China, where Douyin competes along with other platforms like Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according to the report. The industry, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising demand for more privacy controls to safeguard minors.