Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to give reporters and bloggers the real key ingredients for a story in an promptly scannable and digestible fashion. The SM release has been successful as it capitalizes on three converging trends:
1. The emerging usage of multi-media content as a result of increasing bandwidth and ease of content creation.
2. The increasing focus on search engine optimisation of media releases. All things considered, isn’t Google just the world’s strongest reporter?
3. Email has produced a deluge of pitches and writers can’t read 1,000 narrative pitches per day. The pitchengine reviews on zpr allows them to skin and assess what’s newsworthy.
Strategically Brilliant, but Tactically Sketchy – So Far. The hang-up with social networking releases has been actually getting them built. Most PR folks are not Web programmers, as well as the very nature of what makes a social media marketing release useful (tags, links, multi-media) causes it to be tricky to carry out if your meaning of hi-tech is inserting a footer in Microsoft Word.
Historically, the very best social networking releases have essentially been customized landing pages, similar to this genius effort for Jim Beam from Jason Fall at Doe Anderson and Jason Swartz at PSB. So, unless you have a Jim Beam budget along with a Web programmer hanging around, creating a killer SM release has been tricky, despite efforts from PRXBuilder (WordPress and Microsoft Word plug-in) to really make it easier. (note, I use PRXBuilder’s SimpleSMPR with this blog).
Enter PitchEngine – newly launched yet still in Alpha release – PitchEngine is out to alter all that. Their slick, exceptionally easy online social networking release creation engine is certainly the most effective I’ve seen. Literally, if I spent the time to describe exactly what a “tag” ended up being to my 9 year-old, she can make a release (it could most likely be about ice skating or even the dresses on The Titanic). Click a button and you have a beautifully formatted, all linked up social media marketing release ready for distribution.
Distribution Included – n accessory for helping you to create zpr affiliate reviews course profile, PitchEngine lets you easily distribute it too, by typing in whom you want to send it to (via email, Twitter, FriendFeed, Facebook). All releases created inside the system automatically appear in the PitchFeed, a stream of current pitches which can be accessed by reporters and bloggers on location or via RSS.
All This, And It’s Free – For now, PitchEngine is 100% free, that is of course a ridiculously good deal. I suspect they’ll be going to a Freemium model at some time, with advanced features costing a few bucks from time to time. For those PR firms and client-side PR 2. and social networking managers, PitchEngine will be the new social media marketing release champion, plus an indispensable tool in the new media arsenal. Check it out.
PitchEngine is really a Saas-based tool for social media marketing pr releases. According to their internet site, in the era of multimedia rich websites, text just isn’t enough. Word docs are only able to achieve this much and email attachments are pretty clunky.
Today, you need quick, engaging content and PitchEngine allows you to generate. The sales flyer, press release or announcement will ooze class. It’s like sexy, stylish business attire for the modern communicator.
How will it help my business? The existing way for companies to communicate would be to write a typical (read: boring) press release, throw it out on the newswire, and hope the story gets found. But PitchEngine is a small business tool (that big businesses use too) that changes this game.
Whether you’re announcing a brand new product or service, possess a fun promotion, have formulated a cool video, or perhaps get some noteworthy news, PitchEngine lets you create fun, engaging social media pr releases. You can contribute pictures, videos, thumbnails related links, tags, and all things are shareable on Facebook, Twitter, and much more. Read this example bnxwkp a faux fur boot cover company who had their product within the Golden Globe VIP Gift Bags.
Any social media pr releases you publish will not only help bring awareness to your small business, it will also help create juicy backlinks to your site, which is great for Seo (SEO) and increasing overall traffic!
How much does it cost? The great thing is the fact that PitchEngine is a small business tool that’s priced for affordability. You can actually create unlimited social profile of zionproductreviews for free, however they will not be published on PitchEngine.com.