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What Happens With My SEO When I Change Domain?

Some websites attempt to create vanity domains to mirror their main page. These vanity domain names are most frequently used to monitor the performance of a particular promotional campaign, including television, radio, or other offline advertising. While this is a perfectly justifiably purpose, it’s essential to understand that if you use the identical content on your vanity site, you will not get a second listing in search engines like google for the target keywords. Posting exactly the same content on two different sites will not result in another search listing; in reality, duplicate content has been known to cause serious damage.

In the past, search engines like google actually eliminated any site found to possess duplicate content elsewhere on the Web. The initial site could actually be deleted through the search engine results if another site with similar information went online. Today, the search engine will simply select one copy in the site (usually older version), leaving another copy out of the search engine rankings. There were cases from the older site being removed when a duplicate copy appears; however, algorithms have improved tremendously in accuracy and in most cases select the right site to keep versus discard.

Another potential downside to using vanity domains is linking. If people link to the vanity domain, your main website will never take advantage of the link. To stop this from happening, be sure to redirect the vanity name towards the main website having a 301 redirect. Whenever you route vanity domains in this manner, links that are created to the vanity domain count for the main site.

SEO or search engine optimizations are website elements and activities to emphasize some content of the site. This important content are keywords that you will be seeking to rank for. The first step of SEO is selecting keywords or search phrases who have low competition and high search volume. The next step is modifying webpages to contain relevant keywords in elements like page title, meta description, url, header tags along with other important places. The final SEO action is promotion from the website. This is accomplished mainly through various link-building strategies. Every backlink to your site plays a part in its popularity and authority. But the most significant on-page SEO element will be the domain.

Domain is the name in the website since it is seen on the internet. Therefore, it should be either short simple to remember word or keyword associated with the content in the web pages. If your site is build around one keyword or search phrase, the most effective approach is to use this keyword also for that domain. This means attempting to register MyKeyword.com on the first yzqhhz and when this name is definitely registered to use alternative names. Having the main keyword in the domain name has two benefits. Such domains clearly describe your site without visiting it and consequently the domain is SEO friendly meaning that it explains the information of the site also to search engines.

When the target keyword is not really available for the com top level domain you can consider with org, net or info domains. There is not any significant difference and this includes–all of them are general purpose domains without specific geographic target area. If you can still not find a free name you should slightly modify your keyword with the help of a word that creates sense inside the context from the site. For instance MyKeywordReviews.com, MyKeywordInfo.com or MyKeywordShop.com are typical solutions where main word is definitely registered. Such variations have still your primary keyword within the domain and they are still considered SEO friendly.

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